| | You want your website to be mobile optimized. You have been told it is important and you need to do it. However, you have no idea how to do it and you are not sure what it is.
Well, you have come to the right place. I am going to provide you with the best way of finding and fixing any mobile problems you might have with your website.
Test your pages out
Before you do anything, you should test your site out. This can be done using mutlifactorial testing. For example, you can do a test where 2 pages are tested against each other. One page is tested with and without a responsive design and the other one is tested with and without a responsive design but with different layouts and colors.
Once you have tested your pages out, you should not stop there. You should do tests on other pages too. It is important to do enough testing so that you have a good idea of what works and what doesn’t.
Use the information you gather
Once you have tested your pages, you should look at the information you have gathered. You should look at the bounce rate, the average time on page, the conversion rates and the conversions that you get on different devices.
From this, you should identify which pages need a responsive design and which ones do not.
Fix the problem areas
Once you have identified which pages need a responsive design, it is time to fix them. You should not just change the layouts and colors. You should actually look at the design itself.
For example, if your pages are mobile traffic heavy, you will probably find that the mobile pages have a lower conversion rate than the desktop pages. Therefore, you should not change the layouts or colors. Instead, you should look at changing the layout and color of these pages.
Test again
You should test the pages after you have changed them. You should be keen to make sure the changes are not having a negative impact on the conversion rates. In addition, you should test the pages on different devices.
You should test the pages on multiple devices. For example, you should test the pages on a mobile, a tablet and a desktop.
Remember that mobile traffic is to such an extent that it is even larger than desktop traffic. Therefore, it is safe to say that if a page does not perform well on mobile, it probably does not perform well at all.
people
If you use WordPress, you will most likely need to have some code added to your site to get it mobile optimized.
This is because WordPress does not currently have a built in mobile optimization system.
However, there is a plugin called AMP for WordPress which basically adds mobile optimization on to your site.
The plugin is free to download and it adds a lot of features. One feature is that you can enable AMP on your WordPress site. AMP is Google’s project which essentially aims to make mobile browsing quicker and easier.
Using AMP essentially means that your website will be cached by Google. When a user accesses your website, the AMP cache gets downloaded. This means that when a user visits your site from a mobile device, the browser will download the information directly from the AMP cache, meaning no pages will need to be loaded, leading to quicker load times and faster devices.
It is The increase in load times that Google recently highlighted as one of the main factors in mobile ranking.
Conclusion
Mobile optimization is now something It was good to get on top of that last year, however, it is a growing area.
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