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The Most Important Engagement Metrics And How Can You Measure Them?


gormansherwood4962 am 09.05.2022 um 09:28 (UTC)
 Key Performance Indicators (KPIs) are important metrics that can be found in standard SEO tools. They include things like bounce rate, time spent on site, number of pages visited, etc.

There are many different types of engagement metrics, but we’ve put together a list of must-known ones to get you started:

1. Social media engagement
2. Pageviews
3. Pages per session
4. Average session duration
5. Unique visitors
6. Bounce rate
7. Average time on page
8. Time on site
9. Traffic source
10. Event tracking
11. Conversion rate
12. Scroll depth
13. Dwell time
14. Abandonment rate

To understand why engagement metrics matter, we need to first explore some of the driving forces behind them and how they might be aligned with your marketing goals and objectives.
What Are Engagement Metrics?

Engagement metrics are indicators of how users — site visitors, customers, employees, etc. — interact with your media properties, e.g., your website, social media profiles, application, portal, software, or content.

For the purposes of this post, we’ll be focusing on visitors to a website.

Sometimes referred to as consumption or behavioral metrics, engagement metrics are the measurement of how and how much users engage with what you post online. In total, webmasters and marketers can get a good idea — quantitatively and qualitatively — of which types of topics, content formats, and messages are best received by their intended target audience.
With this information, you can plan future marketing campaigns around data-backed, historically engaging themes.
It’s also important to note that an engagement metric can be an easily misrepresented, overly broad term. By default, Google Analytics and other tools will register all engagement that occurs on a site. But you may want to view only customer engagement one day vs. non-employee engagement the next.

You’ll need to create separate views for each type of user. Each view must be labeled clearly. For example, filtering all company- and employee-related IP addresses will show you an accurate metric value since you don’t really create content for your employees to click on.

Preliminary time spent planning and filtering your trackable events will make each event metric that much more meaningful.

Engagement Metrics You Should Be Tracking

Below we’ll tackle the aforementioned engagement metrics, how you can track them and why they matter.

1. Social Media Engagement
These are the top engagement KPIs you should be tracking regularly: Likes per post: “Likes” is a catch-all term I use for people who have upvoted your posts.
Comments per post: “Comments” is a catch-all term for mentions and comments made to your social media posts
Click-through rate: The click-through rate metric measures the percentage of people who clicked through to a specific page after viewing a social media post.
To calculate this metric you need to collate the number of times people clicked on your social media posts over the course of a month and then divide it by your total number of published social media posts over the same time period.
2. Pageviews
A pageview is the total number of times someone views a web page. A single site visitor may click on multiple pages in a single visit, but they cannot open the same page multiple times. A pageview is recorded for each case.
Pageviews can tell you where traffic comes from, but they’re not always the best metric for measuring success. For example, if one user refreshes a page repeatedly, then the page view count for that page may be inflated. This makes the data less hygienically and actionably collected.
However, if you’re looking for a quick understanding of your page performance, then page views are often the first type reported.
3. Pages Per Session
Calculate pages per session to determine the number of pages viewed by a visitor each time they land on a page. A web session is a period of time during which a user visits a particular site. The number of pages viewed by visitors between their entrance and exit is pages per session. By default, Google analytics stops tracking sessions after 30 minutes of inactivi¬ty. This rule ensures people don’t load your site and leave their screen on forever, which would cause them to rack up more time on-page than they intended.

Pages per session is an interesting metric because it can indicate whether your site has good navigation and CTA links. Users can easily navigate through your site using logical hyperlinks and context, which means they’re able to easily move through the pages of your site. You want people to visit lots of pages on your website.

On the other hand, though, it may also be true that if the page doesn’t give them the information they were looking to find by clicking, they might then click on other pages of the site in search of better information. Once they’ve found something they like, they might leave your site frustrated and go back to the SERP for something else.

4. Average Session Duration

The time elapsed between when a user lands on your site and when they exit averaged across all sessions and users is known as average session duration.

Divide the total duration of sessions by the number of sessions and you have an average session duration. It’s difficult to benchmark your individual metric against a competitor or even your industry, but about three minutes is commonly thought to be a solid baseline to start from.

This metric is important because it’s a higher-order measurement than simple metrics like clicks, time on page, or pageviews, which don’t require additional math or averages to calculate. Average session duration paints a clearer picture of what your audience might find interesting on your site and where you might need to make future optimizations to promote higher engagement.

5. Unique Visitors

To dig deeper into the performance of your pages, track unique visitors, which is the number of individuals who land on a page for the first time.

This is different from the regular pageviews metric, which, as mentioned before, factors in individual people repeatedly clicking on the same page or returning to the site multiple times. ad copywriter is recorded by Google via cookie, which assigns a visitor a unique ID. That way, you can filter out a returning visitor and just look at the first-timers.
Tracking unique visitors is important because it gives a truer, cleaner look at how far-reaching your content is and whether it is penetrating into new audiences and markets (as opposed to cycling among repeat visitors).

6. Bounce Rate

Bounce rate is the percentage of one-page sessions relative to total page views. If a visitor views only one page and then “bounces” off your site, this registers as a bounce.

A bounce rate of 100for instance, means every single person who arrived at your site looked at one page then left. A high bounce rate could be an indication that users aren’t finding what they need, your content is very thin or your site navigation is poor.

On the other hand, visitors who land on your site via blog post may find everything they need on that one page and then leave. High bounce rates on blog articles are typical because users are often looking for answers to their questions but are not yet interested in exploring the rest of your website.
7. Average Time On Page
Time on the page gives you insight into whether your content is relevant to readers. The moment when a person clicks on the first page to the moment they navigate to a second page (or leave the site entirely) counts as time on page. This metric is then averaged across visitors who recorded the same or similar paths.
If you have incredibly long-form content that would naturally take 15-20 minutes to consume, but the average time on page is just two minutes, that’s an indication that your content isn’t engaging enough to keep people on the page. Your time might be better spent creating shorter content or at least optimizing the structure or flow of your current page to retain users.

8. Time On Site

Time on site is effectively time-on-page on a wider scale.

It measures the duration between when a website visitor enters your site and when they click on their final page. This kind of engagement metric gives a macro view of not only the total amount of time spent on each web visit but also the performance of your exit pages.
Traditionally, you want an active user to, say, find a blog in SERPs, then navigate to a service landing page, then click Contact Us. It’s a simple, natural progression, but one that rarely occurs in the wild as designed.

What if visitors leave after reading just one blog? Or if they make it to an About Us page and then bounce? These are your exit pages — and they’re not really the ideal ones.

Time on site thus can inform you as to whether users are spending enough time on the site relative to the content they’ve viewed and whether you may need to rethink navigation and link structure. As mentioned, you want an exit page to, ideally, be farther down the funnel.

9. Traffic Source

At a high level, Google Analytics can tell you whether site visitors are arriving from:
• Organic search.
• Direct.
• Referral.
• Email.
• Social.
• Paid search.

These traffic sources can then be further subdivided into specific channels, like search engines, social platforms, or referral sources.

This information helps you identify which channels your visitors are coming from so you can improve your site performance on those channels. Growing organic traffic can help validate your keyword strategy, because if people are searching for your keywords, then they’re probably interested in Meanwhile, falling referral traffic can potentially hint that there may be broken links, site errors, or an undersupported backlink strategy.

10. Event Tracking

You won’t be able to see event tracking metrics in Google Analytics unless you define them as events and set up campaign goals and unique tracking codes.

An event is whatever action or goal you want it to be. Typically, an event is any desired action or goal that occurs on a web page. This could be filling out a form; clicking a specific link, or remaining on the page longer than three minutes.

Event tracking is a method for drilling down into the actions people perform on your site, which is extremely helpful because many engagement metrics simply track where traffic comes from and the time spent on your site.

You can create multiple kinds of events. Every time an event is triggered/completed it is recorded as a conversion.

11. Conversion Rate

Your site should be functional for the purpose of driving sales. However, you may define conversion differently than I do.
There are micro-conversions like requesting a price quote or adding a product to an order form. There are micro-conversions such as downloading a white paper or signing up for an email newsletter. There is no shortage of conversion opportunities for content marketers, so how you set your conversion framework is totally customizable.

Once you’ve enabled conversion tracking, you’ll be able to determine the conversion rate. Conversion rate is the percentage of people who completed the task (converted) out of the total number of people who visited the page.

By optimizing for conversion rate, you gain more value out of every page on your site. Conversion rates give you the opportunity to convert new visitors into repeat users, and eventually into loyal, pay¬ing customers.
12. Scroll Depth
Google Tag Manager can help you figure out how far down page users actually go, which is called scroll depth or page depth (or sometimes just depth).
This plugin has a tracking code that fires when a reader triggers a certain pixel size or dimension. If, for example, a user scrolls past the halfway point of your page, the trigger fires, recording a scroll depth.
Time on page is one way to measure the amount of time a visitor spends on a webpage. Scroll depth is another way to measure the actions and level of interest visitors show on a web page.
13. Dwell Time
Dwell time measures how much time organic web visitors spend on each page before clicking away from the page. Pogo-sticking is when a user clicks a result from a search engine, then goes back to the SERP multiple times until he finds a page that best suits his needs.
If your page ranks at position 2 on Monday, but by next week it drops to position 8, this decline may be due to poor engagement. Essentially, dwell time refers to Google’s method for determining whether its algorithm has properly ranked results that match user intent. If your dwell time on your site is low, Google may downgrade your page.
Dwell time is not clearly labeled in Google Analytics. To begin, you’ll first need to navigate to Average Session Duration — which tracks more than just organic traffic — and then add a segment that is specific to just organic traffic.
A dwell time between two and four minutes is usually considered standard.

14. Abandonment Rate

The abandonment rate is the most important customer engagement metric for e-commerce businesses. It tracks the percentage (or fraction) of shopping carts that had at least one item placed in them but never bought. Users abandoned the conversion at the last minute.

Knowing your abandonment rate allows you to optimize the goal completion process by using last-minute discount activa¬tions, email nurturing, or a better user experience on the checkout page.
Measure What Matters Most

Companies with an in-bound marketing model place a stronger focus on content engagement — engagement through channels like web, social media, and email marketing.

E-commerce businesses are more sales-focused, with customer engagement metrics such as NPS, abandonment rate, and return visits a high priority. As an example of metrics reporting, even further, SaaS firms tend to be greatly interested in metrics such as daily/weekly/monthly active users, time spent in the app, and activation rates.

The goal is to make sure that your analytics capabilities align with the fundamental goals of your business and to make continuous improvements.

Some matters are more important than others. And plenty will go far beyond your boss’s comprehension.

If you’re looking for influence, here are My Blog Poster articles that may help.

 

The Most Important Engagement Metrics And How Can You Measure Them?


gormansherwood4962 am 09.05.2022 um 08:38 (UTC)
 Key Performance Indicators (KPIs) are important metrics that can be found in standard SEO tools. They include things like bounce rate, time spent on site, number of pages visited, etc.

There are many different types of engagement metrics, but we’ve put together a list of must-known ones to get you started:

1. Social media engagement
2. Pageviews
3. Pages per session
4. Average session duration
5. Unique visitors
6. Bounce rate
7. Average time on page
8. Time on site
9. Traffic source
10. Event tracking
11. Conversion rate
12. Scroll depth
13. Dwell time
14. Abandonment rate

To understand why engagement metrics matter, we need to first explore some of the driving forces behind them and how they might be aligned with your marketing goals and objectives.
What Are Engagement Metrics?

Engagement metrics are indicators of how users — site visitors, customers, employees, etc. — interact with your media properties, e.g., your website, social media profiles, application, portal, software, or content.

For the purposes of this post, we’ll be focusing on visitors to a website.

Sometimes referred to as consumption or behavioral metrics, engagement metrics are the measurement of how and how much users engage with what you post online. In total, webmasters and marketers can get a good idea — quantitatively and qualitatively — of which types of topics, content formats, and messages are best received by their intended target audience.
With this information, you can plan future marketing campaigns around data-backed, historically engaging themes.
It’s also important to note that an engagement metric can be an easily misrepresented, overly broad term. By default, Google Analytics and other tools will register all engagement that occurs on a site. But you may want to view only customer engagement one day vs. non-employee engagement the next.

You’ll need to create separate views for each type of user. Each view must be labeled clearly. For example, filtering all company- and employee-related IP addresses will show you an accurate metric value since you don’t really create content for your employees to click on.

Preliminary time spent planning and filtering your trackable events will make each event metric that much more meaningful.

Engagement Metrics You Should Be Tracking

Below we’ll tackle the aforementioned engagement metrics, how you can track them and why they matter.

1. Social Media Engagement
These are the top engagement KPIs you should be tracking regularly: Likes per post: “Likes” is a catch-all term I use for people who have upvoted your posts.
Comments per post: “Comments” is a catch-all term for mentions and comments made to your social media posts
Click-through rate: The click-through rate metric measures the percentage of people who clicked through to a specific page after viewing a social media post.
To calculate this metric you need to collate the number of times people clicked on your social media posts over the course of a month and then divide it by your total number of published social media posts over the same time period.
2. Pageviews
A pageview is the total number of times someone views a web page. A single site visitor may click on multiple pages in a single visit, but they cannot open the same page multiple times. A pageview is recorded for each case.
https://gormansherwood4962.de.tl/This-is-my-blog/index.htm?forceVersion=desktop can tell you where traffic comes from, but they’re not always the best metric for measuring success. For example, if one user refreshes a page repeatedly, then the page view count for that page may be inflated. This makes the data less hygienically and actionably collected.
However, if you’re looking for a quick understanding of your page performance, then page views are often the first type reported.
3. Pages Per Session
Calculate pages per session to determine the number of pages viewed by a visitor each time they land on a page. A web session is a period of time during which a user visits a particular site. The number of pages viewed by visitors between their entrance and exit is pages per session. By default, Google analytics stops tracking sessions after 30 minutes of inactivi¬ty. This rule ensures people don’t load your site and leave their screen on forever, which would cause them to rack up more time on-page than they intended.

Pages per session is an interesting metric because it can indicate whether your site has good navigation and CTA links. Users can easily navigate through your site using logical hyperlinks and context, which means they’re able to easily move through the pages of your site. You want people to visit lots of pages on your website.

On the other hand, though, it may also be true that if the page doesn’t give them the information they were looking to find by clicking, they might then click on other pages of the site in search of better information. Once they’ve found something they like, they might leave your site frustrated and go back to the SERP for something else.

4. Average Session Duration

The time elapsed between when a user lands on your site and when they exit averaged across all sessions and users is known as average session duration.

Divide the total duration of sessions by the number of sessions and you have an average session duration. It’s difficult to benchmark your individual metric against a competitor or even your industry, but about three minutes is commonly thought to be a solid baseline to start from.

This metric is important because it’s a higher-order measurement than simple metrics like clicks, time on page, or pageviews, which don’t require additional math or averages to calculate. Average session duration paints a clearer picture of what your audience might find interesting on your site and where you might need to make future optimizations to promote higher engagement.

5. Unique Visitors

To dig deeper into the performance of your pages, track unique visitors, which is the number of individuals who land on a page for the first time.

This is different from the regular pageviews metric, which, as mentioned before, factors in individual people repeatedly clicking on the same page or returning to the site multiple times. A unique visitor is recorded by Google via cookie, which assigns a visitor a unique ID. That way, you can filter out a returning visitor and just look at the first-timers.
Tracking unique visitors is important because it gives a truer, cleaner look at how far-reaching your content is and whether it is penetrating into new audiences and markets (as opposed to cycling among repeat visitors).

6. Bounce Rate

Bounce rate is the percentage of one-page sessions relative to total page views. If a visitor views only one page and then “bounces” off your site, this registers as a bounce.

A bounce rate of 100for instance, means every single person who arrived at your site looked at one page then left. A high bounce rate could be an indication that users aren’t finding what they need, your content is very thin or your site navigation is poor.

On the other hand, visitors who land on your site via blog post may find everything they need on that one page and then leave. High bounce rates on blog articles are typical because users are often looking for answers to their questions but are not yet interested in exploring the rest of your website.
7. Average Time On Page
Time on the page gives you insight into whether your content is relevant to readers. The moment when a person clicks on the first page to the moment they navigate to a second page (or leave the site entirely) counts as time on page. This metric is then averaged across visitors who recorded the same or similar paths.
If you have incredibly long-form content that would naturally take 15-20 minutes to consume, but the average time on page is just two minutes, that’s an indication that your content isn’t engaging enough to keep people on the page. Your time might be better spent creating shorter content or at least optimizing the structure or flow of your current page to retain users.

8. Time On Site

Time on site is effectively time-on-page on a wider scale.

It measures the duration between when a website visitor enters your site and when they click on their final page. This kind of engagement metric gives a macro view of not only the total amount of time spent on each web visit but also the performance of your exit pages.
Traditionally, you want an active user to, say, find a blog in SERPs, then navigate to a service landing page, then click Contact Us. It’s a simple, natural progression, but one that rarely occurs in the wild as designed.

What if visitors leave after reading just one blog? Or if they make it to an About Us page and then bounce? These are your exit pages — and they’re not really the ideal ones.

Time on site thus can inform you as to whether users are spending enough time on the site relative to the content they’ve viewed and whether you may need to rethink navigation and link structure. As mentioned, you want an exit page to, ideally, be farther down the funnel.

9. Traffic Source

At a high level, Google Analytics can tell you whether site visitors are arriving from:
• Organic search.
• Direct.
• Referral.
• Email.
• Social.
• Paid search.

These traffic sources can then be further subdivided into specific channels, like search engines, social platforms, or referral sources.

This information helps you identify which channels your visitors are coming from so you can improve your site performance on those channels. Growing organic traffic can help validate your keyword strategy, because if people are searching for your keywords, then they’re probably interested in Meanwhile, falling referral traffic can potentially hint that there may be broken links, site errors, or an undersupported backlink strategy.

10. Event Tracking

You won’t be able to see event tracking metrics in Google Analytics unless you define them as events and set up campaign goals and unique tracking codes.

An event is whatever action or goal you want it to be. Typically, an event is any desired action or goal that occurs on a web page. This could be filling out a form; clicking a specific link, or remaining on the page longer than three minutes.

Event tracking is a method for drilling down into the actions people perform on your site, which is extremely helpful because many engagement metrics simply track where traffic comes from and the time spent on your site.

You can create multiple kinds of events. Every time an event is triggered/completed it is recorded as a conversion.

11. Conversion Rate

Your site should be functional for the purpose of driving sales. However, you may define conversion differently than I do.
There are micro-conversions like requesting a price quote or adding a product to an order form. There are micro-conversions such as downloading a white paper or signing up for an email newsletter. There is no shortage of conversion opportunities for content marketers, so how you set your conversion framework is totally customizable.

Once you’ve enabled conversion tracking, you’ll be able to determine the conversion rate. Conversion rate is the percentage of people who completed the task (converted) out of the total number of people who visited the page.

By optimizing for conversion rate, you gain more value out of every page on your site. Conversion rates give you the opportunity to convert new visitors into repeat users, and eventually into loyal, pay¬ing customers.
12. Scroll Depth
Google Tag Manager can help you figure out how far down page users actually go, which is called scroll depth or page depth (or sometimes just depth).
This plugin has a tracking code that fires when a reader triggers a certain pixel size or dimension. If, for example, a user scrolls past the halfway point of your page, the trigger fires, recording a scroll depth.
Time on page is one way to measure the amount of time a visitor spends on a webpage. Scroll depth is another way to measure the actions and level of interest visitors show on a web page.
13. Dwell Time
Dwell time measures how much time organic web visitors spend on each page before clicking away from the page. Pogo-sticking is when a user clicks a result from a search engine, then goes back to the SERP multiple times until he finds a page that best suits his needs.
If your page ranks at position 2 on Monday, but by next week it drops to position 8, this decline may be due to poor engagement. Essentially, dwell time refers to Google’s method for determining whether its algorithm has properly ranked results that match user intent. If your dwell time on your site is low, Google may downgrade your page.
Dwell time is not clearly labeled in Google Analytics. To begin, you’ll first need to navigate to Average Session Duration — which tracks more than just organic traffic — and then add a segment that is specific to just organic traffic.
A dwell time between two and four minutes is usually considered standard.

14. Abandonment Rate

The abandonment rate is the most important customer engagement metric for e-commerce businesses. It tracks the percentage (or fraction) of shopping carts that had at least one item placed in them but never bought. Users abandoned the conversion at the last minute.

Knowing your abandonment rate allows you to optimize the goal completion process by using last-minute discount activa¬tions, email nurturing, or a better user experience on the checkout page.
Measure What Matters Most

Companies with an in-bound marketing model place a stronger focus on content engagement — engagement through channels like web, social media, and email marketing.

E-commerce businesses are more sales-focused, with customer engagement metrics such as NPS, abandonment rate, and return visits a high priority. As an example of metrics reporting, even further, SaaS firms tend to be greatly interested in metrics such as daily/weekly/monthly active users, time spent in the app, and activation rates.

The goal is to make sure that your analytics capabilities align with the fundamental goals of your business and to make continuous improvements.

Some matters are more important than others. And plenty will go far beyond your boss’s comprehension.

If you’re looking for influence, here are My Blog Poster articles that may help.

 

The Most Important Engagement Metrics And How Can You Measure Them?


gormansherwood4962 am 09.05.2022 um 08:23 (UTC)
 Key Performance Indicators (KPIs) are important metrics that can be found in standard SEO tools. They include things like bounce rate, time spent on site, number of pages visited, etc.

There are many different types of engagement metrics, but we’ve put together a list of must-known ones to get you started:

1. Social media engagement
2. Pageviews
3. Pages per session
4. Average session duration
5. Unique visitors
6. Bounce rate
7. huffington post blogs on page
8. Time on site
9. Traffic source
10. Event tracking
11. Conversion rate
12. Scroll depth
13. Dwell time
14. Abandonment rate

To understand why engagement metrics matter, we need to first explore some of the driving forces behind them and how they might be aligned with your marketing goals and objectives.
What Are Engagement Metrics?

Engagement metrics are indicators of how users — site visitors, customers, employees, etc. — interact with your media properties, e.g., your website, social media profiles, application, portal, software, or content.

For the purposes of this post, we’ll be focusing on visitors to a website.

Sometimes referred to as consumption or behavioral metrics, engagement metrics are the measurement of how and how much users engage with what you post online. In total, webmasters and marketers can get a good idea — quantitatively and qualitatively — of which types of topics, content formats, and messages are best received by their intended target audience.
With this information, you can plan future marketing campaigns around data-backed, historically engaging themes.
It’s also important to note that an engagement metric can be an easily misrepresented, overly broad term. By default, Google Analytics and other tools will register all engagement that occurs on a site. But you may want to view only customer engagement one day vs. non-employee engagement the next.

You’ll need to create separate views for each type of user. Each view must be labeled clearly. For example, filtering all company- and employee-related IP addresses will show you an accurate metric value since you don’t really create content for your employees to click on.

Preliminary time spent planning and filtering your trackable events will make each event metric that much more meaningful.

Engagement Metrics You Should Be Tracking

Below we’ll tackle the aforementioned engagement metrics, how you can track them and why they matter.

1. Social Media Engagement
These are the top engagement KPIs you should be tracking regularly: Likes per post: “Likes” is a catch-all term I use for people who have upvoted your posts.
Comments per post: “Comments” is a catch-all term for mentions and comments made to your social media posts
Click-through rate: The click-through rate metric measures the percentage of people who clicked through to a specific page after viewing a social media post.
To calculate this metric you need to collate the number of times people clicked on your social media posts over the course of a month and then divide it by your total number of published social media posts over the same time period.
2. Pageviews
A pageview is the total number of times someone views a web page. A single site visitor may click on multiple pages in a single visit, but they cannot open the same page multiple times. A pageview is recorded for each case.
Pageviews can tell you where traffic comes from, but they’re not always the best metric for measuring success. For example, if one user refreshes a page repeatedly, then the page view count for that page may be inflated. This makes the data less hygienically and actionably collected.
However, if you’re looking for a quick understanding of your page performance, then page views are often the first type reported.
3. Pages Per Session
Calculate pages per session to determine the number of pages viewed by a visitor each time they land on a page. A web session is a period of time during which a user visits a particular site. The number of pages viewed by visitors between their entrance and exit is pages per session. By default, Google analytics stops tracking sessions after 30 minutes of inactivi¬ty. This rule ensures people don’t load your site and leave their screen on forever, which would cause them to rack up more time on-page than they intended.

Pages per session is an interesting metric because it can indicate whether your site has good navigation and CTA links. Users can easily navigate through your site using logical hyperlinks and context, which means they’re able to easily move through the pages of your site. You want people to visit lots of pages on your website.

On the other hand, though, it may also be true that if the page doesn’t give them the information they were looking to find by clicking, they might then click on other pages of the site in search of better information. Once they’ve found something they like, they might leave your site frustrated and go back to the SERP for something else.

4. Average Session Duration

The time elapsed between when a user lands on your site and when they exit averaged across all sessions and users is known as average session duration.

Divide the total duration of sessions by the number of sessions and you have an average session duration. It’s difficult to benchmark your individual metric against a competitor or even your industry, but about three minutes is commonly thought to be a solid baseline to start from.

This metric is important because it’s a higher-order measurement than simple metrics like clicks, time on page, or pageviews, which don’t require additional math or averages to calculate. Average session duration paints a clearer picture of what your audience might find interesting on your site and where you might need to make future optimizations to promote higher engagement.

5. Unique Visitors

To dig deeper into the performance of your pages, track unique visitors, which is the number of individuals who land on a page for the first time.

This is different from the regular pageviews metric, which, as mentioned before, factors in individual people repeatedly clicking on the same page or returning to the site multiple times. A unique visitor is recorded by Google via cookie, which assigns a visitor a unique ID. That way, you can filter out a returning visitor and just look at the first-timers.
Tracking unique visitors is important because it gives a truer, cleaner look at how far-reaching your content is and whether it is penetrating into new audiences and markets (as opposed to cycling among repeat visitors).

6. Bounce Rate

Bounce rate is the percentage of one-page sessions relative to total page views. If a visitor views only one page and then “bounces” off your site, this registers as a bounce.

A bounce rate of 100for instance, means every single person who arrived at your site looked at one page then left. A high bounce rate could be an indication that users aren’t finding what they need, your content is very thin or your site navigation is poor.

On the other hand, visitors who land on your site via blog post may find everything they need on that one page and then leave. High bounce rates on blog articles are typical because users are often looking for answers to their questions but are not yet interested in exploring the rest of your website.
7. Average Time On Page
Time on the page gives you insight into whether your content is relevant to readers. The moment when a person clicks on the first page to the moment they navigate to a second page (or leave the site entirely) counts as time on page. This metric is then averaged across visitors who recorded the same or similar paths.
If you have incredibly long-form content that would naturally take 15-20 minutes to consume, but the average time on page is just two minutes, that’s an indication that your content isn’t engaging enough to keep people on the page. Your time might be better spent creating shorter content or at least optimizing the structure or flow of your current page to retain users.

8. Time On Site

Time on site is effectively time-on-page on a wider scale.

It measures the duration between when a website visitor enters your site and when they click on their final page. This kind of engagement metric gives a macro view of not only the total amount of time spent on each web visit but also the performance of your exit pages.
Traditionally, you want an active user to, say, find a blog in SERPs, then navigate to a service landing page, then click Contact Us. It’s a simple, natural progression, but one that rarely occurs in the wild as designed.

What if visitors leave after reading just one blog? Or if they make it to an About Us page and then bounce? These are your exit pages — and they’re not really the ideal ones.

Time on site thus can inform you as to whether users are spending enough time on the site relative to the content they’ve viewed and whether you may need to rethink navigation and link structure. As mentioned, you want an exit page to, ideally, be farther down the funnel.

9. Traffic Source

At a high level, Google Analytics can tell you whether site visitors are arriving from:
• Organic search.
• Direct.
• Referral.
• Email.
• Social.
• Paid search.

These traffic sources can then be further subdivided into specific channels, like search engines, social platforms, or referral sources.

This information helps you identify which channels your visitors are coming from so you can improve your site performance on those channels. Growing organic traffic can help validate your keyword strategy, because if people are searching for your keywords, then they’re probably interested in Meanwhile, falling referral traffic can potentially hint that there may be broken links, site errors, or an undersupported backlink strategy.

10. Event Tracking

You won’t be able to see event tracking metrics in Google Analytics unless you define them as events and set up campaign goals and unique tracking codes.

An event is whatever action or goal you want it to be. Typically, an event is any desired action or goal that occurs on a web page. This could be filling out a form; clicking a specific link, or remaining on the page longer than three minutes.

Event tracking is a method for drilling down into the actions people perform on your site, which is extremely helpful because many engagement metrics simply track where traffic comes from and the time spent on your site.

You can create multiple kinds of events. Every time an event is triggered/completed it is recorded as a conversion.

11. Conversion Rate

Your site should be functional for the purpose of driving sales. However, you may define conversion differently than I do.
There are micro-conversions like requesting a price quote or adding a product to an order form. There are micro-conversions such as downloading a white paper or signing up for an email newsletter. There is no shortage of conversion opportunities for content marketers, so how you set your conversion framework is totally customizable.

Once you’ve enabled conversion tracking, you’ll be able to determine the conversion rate. Conversion rate is the percentage of people who completed the task (converted) out of the total number of people who visited the page.

By optimizing for conversion rate, you gain more value out of every page on your site. Conversion rates give you the opportunity to convert new visitors into repeat users, and eventually into loyal, pay¬ing customers.
12. Scroll Depth
Google Tag Manager can help you figure out how far down page users actually go, which is called scroll depth or page depth (or sometimes just depth).
This plugin has a tracking code that fires when a reader triggers a certain pixel size or dimension. If, for example, a user scrolls past the halfway point of your page, the trigger fires, recording a scroll depth.
Time on page is one way to measure the amount of time a visitor spends on a webpage. Scroll depth is another way to measure the actions and level of interest visitors show on a web page.
13. Dwell Time
Dwell time measures how much time organic web visitors spend on each page before clicking away from the page. Pogo-sticking is when a user clicks a result from a search engine, then goes back to the SERP multiple times until he finds a page that best suits his needs.
If your page ranks at position 2 on Monday, but by next week it drops to position 8, this decline may be due to poor engagement. Essentially, dwell time refers to Google’s method for determining whether its algorithm has properly ranked results that match user intent. If your dwell time on your site is low, Google may downgrade your page.
Dwell time is not clearly labeled in Google Analytics. To begin, you’ll first need to navigate to Average Session Duration — which tracks more than just organic traffic — and then add a segment that is specific to just organic traffic.
A dwell time between two and four minutes is usually considered standard.

14. Abandonment Rate

The abandonment rate is the most important customer engagement metric for e-commerce businesses. It tracks the percentage (or fraction) of shopping carts that had at least one item placed in them but never bought. Users abandoned the conversion at the last minute.

Knowing your abandonment rate allows you to optimize the goal completion process by using last-minute discount activa¬tions, email nurturing, or a better user experience on the checkout page.
Measure What Matters Most

Companies with an in-bound marketing model place a stronger focus on content engagement — engagement through channels like web, social media, and email marketing.

E-commerce businesses are more sales-focused, with customer engagement metrics such as NPS, abandonment rate, and return visits a high priority. As an example of metrics reporting, even further, SaaS firms tend to be greatly interested in metrics such as daily/weekly/monthly active users, time spent in the app, and activation rates.

The goal is to make sure that your analytics capabilities align with the fundamental goals of your business and to make continuous improvements.

Some matters are more important than others. And plenty will go far beyond your boss’s comprehension.

If you’re looking for influence, here are My Blog Poster articles that may help.

 

Article Marketing ‘Great Way To Boost Traffic’


gormansherwood4962 am 09.05.2022 um 07:55 (UTC)
 Article marketing is one of the best ways in which a firm can attract traffic to its website, an expert has claimed. A great article can have many lives, circulating across platforms and generating traffic for months, or even years, to come.
But what does it really take to write an article for a blog that not only drives organic visitors but expands your reach across multiple channels?

We’re going to dig into the masterful art form of article marketing – from topic ideation to writing content, to setting up a viral-worthy sharing plan.

Article marketing has gotten a bad reputation and has been abused by some people. And yet it‘s still a viable content strategy when done correctly. That’s why we’re focusing.

What Is Article Marketing?

Article marketing is an area of content marketing that involves writing and distributing articles across a variety of outlets.
These articles are usually written to promote the author‘s business or website by creating links, building authority, and gaining visibility.

How Article Marketing Helps SEO

Content marketing involves creating valuable, informative content for people to consume online.
When people search for a specific topic (usually within Google), they’ve taken to the most relevant websites and blogs related to that topic.

This means that website operators can publish their own articles, optimize them for search engines, and get ranked in Google Search for a range of topics.

Optimize your content for the right keywords and you can drive hundreds to thousands of users to your site with your articles.
SEO Benefits Of Article Marketing

Article marketing offers many SEO benefits, including:
• Improving your website’s ability to rank for a wider variety of keywords.
• Increasing the authority and trustworthiness of your website.
• Attracting more organic traffic from search engines.
• Converting users into subscribers or customers.
• Providing opportunities to rank in image or video search.
• Directing authority to other pages on your site via internal links.
• Get valuable backlinks to your site from other websites.

Can Article Marketing Work On Other Channels?

Article marketing isn’t just an SEO strategy. It can also help you generate traffic through a wide variety of social, direct, and referral channels.

For example, with content marketing, you can drive traffic through:
• Facebook.
• Twitter.
• LinkedIn.
• YouTube.
• Other blogs.
• Email campaigns.
• Paid campaigns.

The best social media platform is the platform where your audience hangs out. 51. Retarget Visitors With Facebook Ads Don’t forget you can also use Facebook retargeting ads Ad retargeting is the process in which you target ads to users who have previously been on your website or social media platform but haven’t converted.

However, most social media platforms limit your reach, and you can only share some of your content. There are so many social networking sites out there, but most people spend their time on just a few top ones like Facebook and Twitter. The output of this task is a list of paraphrases generated by the system. We suggest that you spend less time on Facebook and Twitter and more time on other social media sites.

Writing guest posts is when you write a post for a site other than your own. Finding suitable websites that would be interested in publishing your guest posts is one of the biggest challenges with writing guest blogs.

Benefits Of Multi-Channel Article Marketing

Multi-channel approaches to your article marketing are the best ways to get the most ‘bang for your buck.
If you are going to put time (or money) into creating content, why not use it to attract visitors from a variety of platforms?
With this in mind, here are a few benefits of article marketing on other platforms:
• You can increase user interactions on social media platforms like Twitter and Facebook by using these tips.
• You can generate organic visitors to your site and referral visits from a variety of sources, including social media.
• You can re-share your articles.
• You get multiple opportunities to convert visitors into subscribers or paying customers.
• Video marketing is now part of your content strategy because audiences want video content.
• If you use Google Adwords for search engine marketing, you can bid on keywords so that your ads appear first when people search for them.
• Ranking high in search results is what SEO is all about, but Google Ads will still show first.

How To Write, Publish And Share Great Article Content

Article marketing is made easier when you establish a go to process that fits your needs and the people you’re trying to reach.

ADVERTISEMENT

Here’s an overview of the process for building a website.
1. Choose Your Topic
Brainstorm a list of broad topics that may be interesting to your audience. Whether you’re a blogger, a business person, a marketer, etc., you’re likely sitting on a treasure trove of ideas if you just give yourself a chance to think.
For example, if your target market is freelance graphic designers, then you can assume that they’re interested in all things related to digital design.
They may want to know:
• Which are the best tools for graphic design?
• How to design a logo.
• What are the best fonts for business flyers?
• How much does graphic design cost?
• What are the greatest designs of this year?
Think of as many different topics related to your business and the people you hope to reach.
Next, you can move on step two, which involves narrowing down the ideas by using keyword research.
Answer the Public is an excellent tool for generating article topics. You can use it to generate article topics for any type of content.
2. Conduct Keyword Research
Finding interesting article topics is great. But mapping them to searchable keywords is even better. After all, what’s the point in writing an article if nobody is interested in reading it?
Keyword research tools such as Semrush allow you to search for a range of broad topics and see how many people search for that topic every month.
This search volume is an indicator of whether it’d be worthwhile to write the article.
Another thing to consider is competition level; if there are lots of competitors, then you might find a low-volume keyword, but there aren’t enough people searching for it for your small site.
In that case, it’s best to aim for a less competitive topic and then go after more competitor keywords over time.
3. Draft Your Article
Writing your article may well be the best or most difficult part, depending on your experience.
If you want to ensure your content is well written and optimized for search engines, one option is to hire an experienced SEO writer. However, you can definitely write your own content.
You just need to enter a keyword, a competitors’ blog/website URL, or your own URL to get more keyword ideas. Add notes, keyword suggestions, and outlines to your Google Calendar.
If you’re going to write your own articles, we highly recommend using the inverted pyramid method of SEO copywriting, which makes it easier than ever to write an article from start to end.
This method will help you lead with value and write content users really enjoy reading.
4. Optimize Your Content
After that, you’ll need to optimize your content for on-page SEO best practices, including using keywords and meta tags.
This involves:
• Write a click-worthy, keywords-optimized title tag for each page.
• Including a descriptive meta description.
• Adding an interesting H1 headline.
• Including concise H2s and H3s.
• Writing valuable body content.
• Adding internal and external links.
• Optimizing your URL structure.
If you tick all of the boxes when it comes to on-page SEO, then you’re setting yourself up for success. This makes it easier to rank high and drive traffic from Google searches.
5. Add Media
Once you have the bulk of the article content, it’s time to get creative.
You can now add media to your articles, add value to them, and improve your chances of ranking in image or video searches.
Some media types to consider adding to your article include:
• Pre-recorded videos.
• Original photography.
• Stock images.
• Gifs.
• Graphic designs.
• PDFs.
• Surveys.
• Digital tools.
• Infographics.
6. Establish A Sharing Strategy
Before you publish your article, consider all the channels you can use to share it so you can maximize its reach.
Actually, many CMS platforms make this easy, by including social share icons when you publish an article.
Similarly, there are third-party tools like Buffer that allow you to share your article to Facebook, Twitter, and beyond automatically.
Whether you go for an auto or manual approach, be sure to share the article widely to reach as many users and readers as possible.
7. Include Linkable Assets
Backlinks are one of the most important pillars for SEO. Backlinks help search engines trust your site as a reputable resource for information.
Adding what’s known as “linkable assets,” such as images, videos, infographics, and charts, to your articles can help attract links back from other websites. Some examples of linkable assets include videos, infographics; free tools, resources, images, and more.
8. Get (Re)Published!
It’s one thing to write your own content, but it’s another to get it published on other websites. You may need to “pitch your content” to other publishers in order for them to share it.
Another option is to contact industry websites directly and ask them for guest posting opportunities. If they bite, you can use it as an opportunity to promote your own content and direct link to your site.
Finally, social blogging sites like Medium.com allow you to publish content for free and link out to your own site.
With these platforms, you can generate more visibility for your articles, even going as far as to promote them at no cost.
9. Interact, Engage, And Follow Up

After you’ve published an article online, what do you do next?

Rather than waiting for traffic to trickle into your website, you can double down your marketing efforts by engaging users as they engage with your content.

This can look like a list of items:
• Responding to comments on Facebook.
• Replying to your blog post comments.
• Liking and commenting on re-shares on Twitter.
• Retargeting readers with Facebook Ads.
• Follow up with new subscribers to your email list.
• Respond to people who reply to your email campaigns.

The important thing is to not let your article disappear into the abyss.
You can re-share your content over and over, giving your article new life. That way, you can drive traffic for months or even years into the future.

Get Creative With Article Marketing

Is article marketing part of your content strategy? It should be!

Every blog post is a chance to attract new readers, subscribers, and customers across a wide variety of platforms. Don’t let your blog go to waste!

Here’s another pro-tip: Add topics that your audience wants to hear about to your list of topics for future posts. You can start a running list of article ideas to tap into in order to keep the traffic flowing.

If you’re looking for influence, here are My Blog Poster articles that may help.

 

Article Marketing ‘Great Way To Boost Traffic’


gormansherwood4962 am 09.05.2022 um 07:49 (UTC)
 Article marketing is one of the best ways in which a firm can attract traffic to its website, an expert has claimed. A great article can have many lives, circulating across platforms and generating traffic for months, or even years, to come.
But what does it really take to write an article for a blog that not only drives organic visitors but expands your reach across multiple channels?

We’re going to dig into the masterful art form of article marketing – from topic ideation to writing content, to setting up a viral-worthy sharing plan.

Article marketing has gotten a bad reputation and has been abused by some people. And yet it‘s still a viable content strategy when done correctly. That’s why we’re focusing.

What Is Article Marketing?

Article marketing is an area of content marketing that involves writing and distributing articles across a variety of outlets.
These articles are usually written to promote the author‘s business or website by creating links, building authority, and gaining visibility.

How Article Marketing Helps SEO

Content marketing involves creating valuable, informative content for people to consume online.
When people search for a specific topic (usually within Google), they’ve taken to the most relevant websites and blogs related to that topic.

This means that website operators can publish their own articles, optimize them for search engines, and get ranked in Google Search for a range of topics.

Optimize your content for the right keywords and you can drive hundreds to thousands of users to your site with your articles.
SEO Benefits Of Article Marketing

Article marketing offers many SEO benefits, including:
• Improving your website’s ability to rank for a wider variety of keywords.
• Increasing the authority and trustworthiness of your website.
• Attracting more organic traffic from search engines.
• Converting users into subscribers or customers.
• Providing opportunities to rank in image or video search.
• Directing authority to other pages on your site via internal links.
• Get valuable backlinks to your site from other websites.

Can Article Marketing Work On Other Channels?

Article marketing isn’t just an SEO strategy. It can also help you generate traffic through a wide variety of social, direct, and referral channels.

For example, with content marketing, you can drive traffic through:
• Facebook.
• Twitter.
• LinkedIn.
• YouTube.
• Other blogs.
• Email campaigns.
• Paid campaigns.

The best social media platform is the platform where your audience hangs out. 51. Retarget Visitors With Facebook Ads Don’t forget you can also use Facebook retargeting ads Ad retargeting is the process in which you target ads to users who have previously been on your website or social media platform but haven’t converted.

However, most social media platforms limit your reach, and you can only share some of your content. There are so many social networking sites out there, but most people spend their time on just a few top ones like Facebook and Twitter. The output of this task is a list of paraphrases generated by the system. We suggest that you spend less time on Facebook and Twitter and more time on other social media sites.

Writing guest posts is when you write a post for a site other than your own. Finding suitable websites that would be interested in publishing your guest posts is one of the biggest challenges with writing guest blogs.

Benefits Of Multi-Channel Article Marketing

Multi-channel approaches to your article marketing are the best ways to get the most ‘bang for your buck.
If you are going to put time (or money) into creating content, why not use it to attract visitors from a variety of platforms?
With this in mind, here are a few benefits of article marketing on other platforms:
• You can increase user interactions on social media platforms like Twitter and Facebook by using these tips.
• You can generate organic visitors to your site and referral visits from a variety of sources, including social media.
• You can re-share your articles.
• You get multiple opportunities to convert visitors into subscribers or paying customers.
• Video marketing is now part of your content strategy because audiences want video content.
• If you use Google Adwords for search engine marketing, you can bid on keywords so that your ads appear first when people search for them.
• Ranking high in search results is what SEO is all about, but Google Ads will still show first.

How To Write, Publish And Share Great Article Content

Article marketing is made easier when you establish a go to process that fits your needs and the people you’re trying to reach.

ADVERTISEMENT

Here’s an overview of the process for building a website.
1. Choose Your Topic
Brainstorm a list of broad topics that may be interesting to your audience. Whether you’re a blogger, a business person, a marketer, etc., you’re likely sitting on a treasure trove of ideas if you just give yourself a chance to think.
For example, if your target market is freelance graphic designers, then you can assume that they’re interested in all things related to digital design.
They may want to know:
• Which are the best tools for graphic design?
• How to design a logo.
• What are the best fonts for business flyers?
• How much does graphic design cost?
• What are the greatest designs of this year?
Think of as many different topics related to your business and the people you hope to reach.
Next, you can move on step two, which involves narrowing down the ideas by using keyword research.
Answer the Public is an excellent tool for generating article topics. You can use it to generate article topics for any type of content.
2. Conduct Keyword Research
Finding interesting article topics is great. But mapping them to searchable keywords is even better. After all, what’s the point in writing an article if nobody is interested in reading it?
Keyword research tools such as Semrush allow you to search for a range of broad topics and see how many people search for that topic every month.
This search volume is an indicator of whether it’d be worthwhile to write the article.
Another thing to consider is competition level; if there are lots of competitors, then you might find a low-volume keyword, but there aren’t enough people searching for it for your small site.
In that case, it’s best to aim for a less competitive topic and then go after more competitor keywords over time.
3. Draft Your Article
Writing your article may well be the best or most difficult part, depending on your experience.
If you want to ensure your content is well written and optimized for search engines, one option is to hire an experienced SEO writer. However, you can definitely write your own content.
You just need to enter a keyword, a competitors’ blog/website URL, or your own URL to get more keyword ideas. Add notes, keyword suggestions, and outlines to your Google Calendar.
If you’re going to write your own articles, we highly recommend using the inverted pyramid method of SEO copywriting, which makes it easier than ever to write an article from start to end.
This method will help you lead with value and write content users really enjoy reading.
4. Optimize Your Content
After that, you’ll need to optimize your content for on-page SEO best practices, including using keywords and meta tags.
This involves:
• Write a click-worthy, keywords-optimized title tag for each page.
• Including a descriptive meta description.
• Adding an interesting H1 headline.
• Including concise H2s and H3s.
• Writing valuable body content.
• Adding internal and external links.
• Optimizing your URL structure.
If you tick all of the boxes when it comes to on-page SEO, then you’re setting yourself up for success. This makes it easier to rank high and drive traffic from Google searches.
5. copywriting or copy writing
Once you have the bulk of the article content, it’s time to get creative.
You can now add media to your articles, add value to them, and improve your chances of ranking in image or video searches.
Some media types to consider adding to your article include:
• Pre-recorded videos.
• Original photography.
• Stock images.
• Gifs.
• Graphic designs.
• PDFs.
• Surveys.
• Digital tools.
• Infographics.
6. Establish A Sharing Strategy
Before you publish your article, consider all the channels you can use to share it so you can maximize its reach.
Actually, many CMS platforms make this easy, by including social share icons when you publish an article.
Similarly, there are third-party tools like Buffer that allow you to share your article to Facebook, Twitter, and beyond automatically.
Whether you go for an auto or manual approach, be sure to share the article widely to reach as many users and readers as possible.
7. Include Linkable Assets
Backlinks are one of the most important pillars for SEO. Backlinks help search engines trust your site as a reputable resource for information.
Adding what’s known as “linkable assets,” such as images, videos, infographics, and charts, to your articles can help attract links back from other websites. Some examples of linkable assets include videos, infographics; free tools, resources, images, and more.
8. Get (Re)Published!
It’s one thing to write your own content, but it’s another to get it published on other websites. You may need to “pitch your content” to other publishers in order for them to share it.
Another option is to contact industry websites directly and ask them for guest posting opportunities. If they bite, you can use it as an opportunity to promote your own content and direct link to your site.
Finally, social blogging sites like Medium.com allow you to publish content for free and link out to your own site.
With these platforms, you can generate more visibility for your articles, even going as far as to promote them at no cost.
9. Interact, Engage, And Follow Up

After you’ve published an article online, what do you do next?

Rather than waiting for traffic to trickle into your website, you can double down your marketing efforts by engaging users as they engage with your content.

This can look like a list of items:
• Responding to comments on Facebook.
• Replying to your blog post comments.
• Liking and commenting on re-shares on Twitter.
• Retargeting readers with Facebook Ads.
• Follow up with new subscribers to your email list.
• Respond to people who reply to your email campaigns.

The important thing is to not let your article disappear into the abyss.
You can re-share your content over and over, giving your article new life. That way, you can drive traffic for months or even years into the future.

Get Creative With Article Marketing

Is article marketing part of your content strategy? It should be!

Every blog post is a chance to attract new readers, subscribers, and customers across a wide variety of platforms. Don’t let your blog go to waste!

Here’s another pro-tip: Add topics that your audience wants to hear about to your list of topics for future posts. You can start a running list of article ideas to tap into in order to keep the traffic flowing.

If you’re looking for influence, here are My Blog Poster articles that may help.

 

Article Marketing ‘Great Way To Boost Traffic’


gormansherwood4962 am 09.05.2022 um 07:40 (UTC)
 Article marketing is one of the best ways in which a firm can attract traffic to its website, an expert has claimed. A great article can have many lives, circulating across platforms and generating traffic for months, or even years, to come.
But what does it really take to write an article for a blog that not only drives organic visitors but expands your reach across multiple channels?

We’re going to dig into the masterful art form of article marketing – from topic ideation to writing content, to setting up a viral-worthy sharing plan.

Article marketing has gotten a bad reputation and has been abused by some people. And yet it‘s still a viable content strategy when done correctly. That’s why we’re focusing.

What Is Article Marketing?

Article marketing is an area of content marketing that involves writing and distributing articles across a variety of outlets.
These articles are usually written to promote the author‘s business or website by creating links, building authority, and gaining visibility.

How Article Marketing Helps SEO

Content marketing involves creating valuable, informative content for people to consume online.
When people search for a specific topic (usually within Google), they’ve taken to the most relevant websites and blogs related to that topic.

This means that website operators can publish their own articles, optimize them for search engines, and get ranked in Google Search for a range of topics.

Optimize your content for the right keywords and you can drive hundreds to thousands of users to your site with your articles.
SEO Benefits Of Article Marketing

Article marketing offers many SEO benefits, including:
• Improving your website’s ability to rank for a wider variety of keywords.
• Increasing the authority and trustworthiness of your website.
• Attracting more organic traffic from search engines.
• Converting users into subscribers or customers.
• Providing opportunities to rank in image or video search.
• Directing authority to other pages on your site via internal links.
• Get valuable backlinks to your site from other websites.

Can Article Marketing Work On Other Channels?

Article marketing isn’t just an SEO strategy. It can also help you generate traffic through a wide variety of social, direct, and referral channels.

For example, with content marketing, you can drive traffic through:
• Facebook.
• Twitter.
• LinkedIn.
• YouTube.
• Other blogs.
• Email campaigns.
• Paid campaigns.

The best social media platform is the platform where your audience hangs out. 51. Retarget Visitors With Facebook Ads Don’t forget you can also use Facebook retargeting ads Ad retargeting is the process in which you target ads to users who have previously been on your website or social media platform but haven’t converted.

However, most social media platforms limit your reach, and you can only share some of your content. There are so many social networking sites out there, but most people spend their time on just a few top ones like Facebook and Twitter. The output of this task is a list of paraphrases generated by the system. We suggest that you spend less time on Facebook and Twitter and more time on other social media sites.

Writing guest posts is when you write a post for a site other than your own. Finding suitable websites that would be interested in publishing your guest posts is one of the biggest challenges with writing guest blogs.

Benefits Of Multi-Channel Article Marketing

Multi-channel approaches to your article marketing are the best ways to get the most ‘bang for your buck.
If you are going to put time (or money) into creating content, why not use it to attract visitors from a variety of platforms?
With this in mind, here are a few benefits of article marketing on other platforms:
• You can increase user interactions on social media platforms like Twitter and Facebook by using these tips.
• You can generate organic visitors to your site and referral visits from a variety of sources, including social media.
• You can re-share your articles.
• You get multiple opportunities to convert visitors into subscribers or paying customers.
• Video marketing is now part of your content strategy because audiences want video content.
• If you use Google Adwords for search engine marketing, you can bid on keywords so that your ads appear first when people search for them.
• Ranking high in search results is what SEO is all about, but Google Ads will still show first.

How To Write, Publish And Share Great Article Content

Article marketing is made easier when you establish a go to process that fits your needs and the people you’re trying to reach.

ADVERTISEMENT

Here’s an overview of the process for building a website.
1. Choose Your Topic
Brainstorm a list of broad topics that may be interesting to your audience. Whether you’re a blogger, a business person, a marketer, etc., you’re likely sitting on a treasure trove of ideas if you just give yourself a chance to think.
For example, if your target market is freelance graphic designers, then you can assume that they’re interested in all things related to digital design.
They may want to know:
• Which are the best tools for graphic design?
• How to design a logo.
• What are the best fonts for business flyers?
• How much does graphic design cost?
• What are the greatest designs of this year?
Think of as many different topics related to your business and the people you hope to reach.
Next, you can move on step two, which involves narrowing down the ideas by using keyword research.
Answer the Public is an excellent tool for generating article topics. You can use it to generate article topics for any type of content.
2. Conduct Keyword Research
Finding interesting article topics is great. But mapping them to searchable keywords is even better. After all, what’s the point in writing an article if nobody is interested in reading it?
Keyword research tools such as Semrush allow you to search for a range of broad topics and see how many people search for that topic every month.
This search volume is an indicator of whether it’d be worthwhile to write the article.
Another thing to consider is competition level; if there are lots of competitors, then you might find a low-volume keyword, but there aren’t enough people searching for it for your small site.
In that case, it’s best to aim for a less competitive topic and then go after more competitor keywords over time.
3. Draft Your Article
Writing your article may well be the best or most difficult part, depending on your experience.
If you want to ensure your content is well written and optimized for search engines, one option is to hire an experienced SEO writer. However, you can definitely write your own content.
You just need to enter a keyword, a competitors’ blog/website URL, or your own URL to get more keyword ideas. Add notes, keyword suggestions, and outlines to your Google Calendar.
If you’re going to write your own articles, we highly recommend using the inverted pyramid method of SEO copywriting, which makes it easier than ever to write an article from start to end.
This method will help you lead with value and write content users really enjoy reading.
4. Optimize Your Content
After that, you’ll need to optimize your content for on-page SEO best practices, including using keywords and meta tags.
This involves:
• Write a click-worthy, keywords-optimized title tag for each page.
• Including a descriptive meta description.
• Adding an interesting H1 headline.
• Including concise H2s and H3s.
• Writing valuable body content.
• Adding internal and external links.
• Optimizing your URL structure.
If you tick all of the boxes when it comes to on-page SEO, then you’re setting yourself up for success. This makes it easier to rank high and drive traffic from Google searches.
5. Add Media
Once you have the bulk of the article content, it’s time to get creative.
You can now add media to your articles, add value to them, and improve your chances of ranking in image or video searches.
Some media types to consider adding to your article include:
• Pre-recorded videos.
• Original photography.
• Stock images.
• Gifs.
• Graphic designs.
• PDFs.
• Surveys.
• Digital tools.
• Infographics.
6. Establish A Sharing Strategy
Before you publish your article, consider all the channels you can use to share it so you can maximize its reach.
Actually, many CMS platforms make this easy, by including social share icons when you publish an article.
Similarly, there are third-party tools like Buffer that allow you to share your article to Facebook, Twitter, and beyond automatically.
Whether you go for an auto or manual approach, be sure to share the article widely to reach as many users and readers as possible.
7. Include Linkable Assets
Backlinks are one of the most important pillars for SEO. Backlinks help search engines trust your site as a reputable resource for information.
Adding what’s known as “linkable assets,” such as images, videos, infographics, and charts, to your articles can help attract links back from other websites. Some examples of linkable assets include videos, infographics; free tools, resources, images, and more.
8. Get (Re)Published!
It’s one thing to write your own content, but it’s another to get it published on other websites. You may need to “pitch your content” to other publishers in order for them to share it.
Another option is to contact industry websites directly and ask them for guest posting opportunities. If they bite, you can use it as an opportunity to promote your own content and direct link to your site.
Finally, social blogging sites like Medium.com allow you to publish content for free and link out to your own site.
With these platforms, you can generate more visibility for your articles, even going as far as to promote them at no cost.
9. Interact, Engage, And Follow Up

After you’ve published an article online, what do you do next?

Rather than waiting for traffic to trickle into your website, you can double down your marketing efforts by engaging users as they engage with your content.

This can look like a list of items:
• Responding to comments on Facebook.
• Replying to your blog post comments.
• Liking and commenting on re-shares on Twitter.
• Retargeting readers with Facebook Ads.
• Follow up with new subscribers to your email list.
• Respond to people who reply to your email campaigns.

The important thing is to not let your article disappear into the abyss.
You can re-share your content over and over, giving your article new life. That way, you can drive traffic for months or even years into the future.

Get Creative With Article Marketing

Is article marketing part of your content strategy? It should be!

Every blog post is a chance to attract new readers, subscribers, and customers across a wide variety of platforms. Don’t let your blog go to waste!

Here’s another pro-tip: Add topics that your audience wants to hear about to your list of topics for future posts. You can start a running list of article ideas to tap into in order to keep the traffic flowing.

If you’re looking for influence, here are My Blog Poster articles that may help.

 

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